Magic 105.4FM, is an award winning London commercial radio station with a reach of over 1.8 million listeners in the London Area.

Magic's confident 'More Music, Less Talk' format is unique. The love of music and commitment to play the widest range of new and enduring hits ensures that the station stands out amongst the clutter and chat in the London market.

Business Needs:

Magic 105.4 FM was looking for a solution that would easily reach and interact with its core audience. The challenge facing Magic was to find new ways to engage with its audience whilst creating a more dynamic content rich programme. Magic wanted a solution that would be cost effective to implement, widely accessible and simple to use by its listeners.

With Voicemail through SpinVox, MagicFM could seamlessly integrate the service with its listeners to become a strategic audience participation tool.

Voicemail through SpinVox gave MagicFM a solution that would:

• Allow them to broadcast calls and publish as text on its website.
• Capture listeners request’s, dedications or report on breaking news
• Present the content immediately to the DJ to judge if relevant to play the audio file on air.
• Post listeners’ converted messages as a blog on the Magic FM’s website.
• Create content to share with other members of the MagicFM community.

Since its first deployment at MagicFM, more than 5,000 visits to the blog site were generated and it increased the monthly DJ’s site traffic by 20%